FashionForSport | Mirror Group – Mirror Football Originals
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Mirror Group – Mirror Football Originals

Fashion For Sport was invited to discuss with Trinity Mirror how to monetise their extensive world Famous press library of sporting legends and sensational moments from football sporting history.
The solution was unique: to create a dedicated new brand for Mirror Group as “Mirror Football Originals” for a range of uniquely designed T shirts featuring the football stars, teams and managers of the past and present. These designs are then made available to the wide online audience via a stand alone site, with content and context aware embedded web applets in the Mirror website, driving traffic to the MFO site.


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20 November