FashionForSport | Promotional Sports Clothing
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Sportswear marketplace

Sport and the world of apparel have been linked for decades when it became fashionable to wear sportswear as a every day clothing as well as when participating in sporting activities.

Today sporting apparel whether technical apparel designed for specific sports or every day running or gym wear is now a major part of our everyday wardrobe. The UK remains the strongest sportswear market by size but sportswear is increasingly becoming a global phenomenon for everyday clothing.

This drive to wear more sportswear is fuelled by a general rise in health and wellbeing awareness as people lead a more active lifestyle.  It is also due to the increase in participation sports across a wider age group such as cycling, walking or running to team sports and social sporting activities.  Added to this is the increasing awareness and desirability of technology used in a sportswear design and manufacture including compressionwear, breathable fabrics, temperature control and moisture management, water resistance and the even injury preventative materials.

This all adds up to a very large and complex marketplace where brand owners, manufacturers, retailers and sporting organisations use sporting apparel as a means of generating revenue from the consumer. This comes in many forms; retail, on-line sales, licensing brands, design, promotion and marketing.

With a huge collective experience in these areas including retailing, marketing, licensing, IP, manufacturing and supply chain management, Fashion For Sport Ltd has the knowledge and experience to help you maximize your ambitions in this sector.


On-line or High Street Retailing is where garments are ultimately exchanged for money. Insight on this demand is key.


Between production and retailing is the complex world of brand licensing where value can be created as part of a brand plan.

Supply Chain management

Sourcing or manufacturing garments that consumers want to wear has key considerations from design to fabric make-up to printing and dying methodology.

Clients & Projects

Fashion for Sport customers are can be corporate giants to small new brand start ups. We enjoy the wide variety of challenges for every business that wants to be involved in apparel or merchandising. This has taken us from creating new fashion brands for sale online and on the high street to licensing press images of sporting greats to promotional prizes of rugby world cup personalised garments. Customers will be retailers, brand owners, corporates, charities, sports clubs, and even celebrities.