Fashion For Sport are contracted to GSK to provide apparel and merchandise for a multitude of projects including brand promotion and branded sportswear retailing.
Recent project included promotional apparel for the Rugby World Cup 2015, in association with GSK’s brand; Maxinutrition. This featured Heroes from Rugby including Chris Robshaw, Courtney Lawes.
This required a “zero stock, zero waste” solution and a personalized garment. GSK required FFS to create a stand alone micro web site where customers gaining a voucher code could redeem the code, chose their garment, personalised it and had it delivered directly to them.
FFS are the preferred supplier for Maxinutrition, and will be providing marketing promotional garments in Q4 / Xmas and working with GSK to integrate an apparel and merchandise solution into their e-commerce platform.